Venturing into health tourism & unlocking a world of benefits for sri lanka!
Sri Lanka as many know is a beautiful island nation with a myriad of natural resources and ecstatic sceneries. Famed for the hospitality of the friendly people the country has a lot more to offer than just delicious food, lavish lodgings, adventurous nature trails, and the green-blue seas.
Sri Lanka presently is going through a grave financial crisis of which the repercussions are viciously experienced by many citizens. The inability to bring forex into the country has contributed massively to its downfall.
How can we as medical professionals contribute during a forex crisis? Besides the short & medium-term plans that encourage many foreign donations to the country, shouldn’t we also look for a long-term plan to survive and rise ourselves once again?
The island has one of the best education systems in the world and delivers skilled professionals to many industries. Sri Lanka’s medical professionals are considered to be highly skilled and I as a medical professional myself feel that there are endless possibilities for us to serve the country if the right opportunities are created.
Tourism is a major contributor to forex but what about health tourism which is one of the largest growing segments of wellness & medical tourism?
๐ช๐ต๐ฎ๐ ๐ถ๐ ๐ต๐ฒ๐ฎ๐น๐๐ต ๐๐ผ๐๐ฟ๐ถ๐๐บ?
Health Tourism is a concept that allows people to travel to different countries to receive health services to increase their quality of life, enabling them to improve their physical & mental well-being.
Health tourism allows you to engage in activities, treatments, and therapies that benefit your health and contributes to a healthier physical, mental, and spiritual health.
๐ช๐ต๐ ๐ถ๐ ๐ต๐ฒ๐ฎ๐น๐๐ต ๐๐ผ๐๐ฟ๐ถ๐๐บ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ถ๐ป๐ด ๐ฎ ๐ฝ๐ผ๐ฝ๐๐น๐ฎ๐ฟ ๐๐ฒ๐ด๐บ๐ฒ๐ป๐?
๏ผ Affordable treatment
๏ผ Receive more qualified health services
๏ผ To ignore long waiting lists in the residing country
๏ผ Insurance coverage-related matters
๏ผ To receive native treatment particular to a country
๏ผ Confidentiality
๏ผ To combine treatment with a holiday
๏ผ The need for a different environment or change of climate for faster recovery
๏ผ Availability of best & professional care / personalized care
๏ผ Better access to technology & specialists
๏ผ Health tourism isn’t seasonal and attracts patients all year round
๐ช๐ต๐ฎ๐ ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ฏ๐ฒ๐ป๐ฒ๐ณ๐ถ๐๐ ๐ผ๐ณ ๐ต๐ฒ๐ฎ๐น๐๐ต ๐๐ผ๐๐ฟ๐ถ๐๐บ?
It’s the perfect gateway for tourists to receive affordable and cheaper healthcare services without compromising quality.
๐ช๐ต๐ ๐๐ต๐ผ๐๐น๐ฑ ๐ฆ๐ฟ๐ถ ๐๐ฎ๐ป๐ธ๐ฎ ๐ฐ๐ผ๐ป๐๐ฟ๐ถ๐ฏ๐๐๐ฒ ๐๐ผ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐ป๐ด ๐ฎ ๐ต๐ฒ๐ฎ๐น๐๐ต ๐๐ผ๐๐ฟ๐ถ๐๐บ ๐๐ฒ๐ด๐บ๐ฒ๐ป๐?
๏ผ Health tourism is a growing industry. The global pandemic (covid-19) made people more cautious and more aware of their health, and they are keen and make health & well-being a top priority. People are on the lookout for affordable holiday destinations and combine therapy, treatments, and access to medical procedures that may sometimes be unavailable in their residing country.
๏ผ Sri Lanka is a well-known and loved holiday destination and it is easy to attract tourists who seek the bliss and comfort of health tourism.
๏ผ Our country possesses skilled & specialized medical professionals who are:
Reliable and possess the required language skills
Empathetic and well-trained to care for patients
๏ผ Comparatively cheap labour than European countries
๏ผ Comparatively cheaper overhead costs and expenses
๏ผ The ability to furnish patients with comfortable lodgings
๏ผ Sri Lanka is a tropical country and the warm & sunny weather is known to be immensely beneficial for our health.
๐ช๐ต๐ฎ๐ ๐๐ฟ๐ฒ๐ฎ๐๐บ๐ฒ๐ป๐๐ ๐ฐ๐ฎ๐ป ๐๐ฒ ๐ผ๐ณ๐ณ๐ฒ๐ฟ?
๏ Cardiology
๏ ENT treatment
๏ Eye surgery
๏ Dental/dentistry
๏ Dermatology / Cosmetic/plastic surgery
๏ Orthopedics
๏ Bariatric surgery
๏ Transplants
๏ Fertility treatment
๏ Native treatment, oil therapies, and access to alternative treatment
๏ Spa therapy
๏ Medication & yoga centers
๏ Rehabilitation
๏ Weight loss or healthy eating retreats
๐ช๐ต๐ฎ๐ ๐ถ๐ ๐๐๐ผ๐ฝ๐ฝ๐ถ๐ป๐ด ๐๐ ๐ป๐ผ๐?
I must frankly admit that to cater to the health tourism sector, the government hospitals may need more time to implement structures, more disciplined procedures, and patient-friendly lodgings & environment. With the lack of funds, this might seem a difficult task at a time like this, but health tourism is easily accessible to private hospitals & treatment centers.
With a bit of “out of the box” thinking, the private sector has the resources and the capability to cater to a professional health tourism industry.
๐ช๐ต๐ฎ๐ ๐๐ฒ ๐ฎ๐ฟ๐ฒ ๐ฐ๐ฎ๐ฝ๐ฎ๐ฏ๐น๐ฒ ๐ผ๐ณ ๐ผ๐ณ๐ณ๐ฒ๐ฟ๐ถ๐ป๐ด!
๏ผ Highly specialized medical professionals & well-trained staff
๏ผ Internationally accredited, state-of-the-art medical facilities
๏ผ Personalized care – The comfort and the convenience of a private room, interpreter & support staff while receiving treatment and other tailor-made services designed for the patient’s comfort.
๏ผ Round-trip-travel-support – The team can offer services from medical treatment to travel assistance to a hotel of the patient’s choice, reservation assistance, visa procedure, etc;
๏ผ Significant cost savings for the international patients
๏ผ Immediate access to treatment – no waiting lists
๏ผ Aftercare programs
๐ ๐ฐ๐ต๐ฎ๐ป๐ด๐ฒ ๐ผ๐ณ ๐ฎ๐๐๐ถ๐๐๐ฑ๐ฒ ๐๐ถ๐น๐น ๐บ๐ฎ๐ธ๐ฒ ๐๐ ๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐๐ผ ๐๐ฒ๐ฟ๐๐ฒ ๐ฎ ๐๐ถ๐ฑ๐ฒ๐ฟ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐!
No matter how skilled or specialized our professionals are, there are a few obstacles we are yet to overcome for us to open our beautiful country for health tourism. We need to get together as a team and turn a new leaf, ensuring that we are confident and offer professionalism in every aspect that assures the patient’s convenience and comfort.
1. The country should offer a simple visa procedure and allow hassle-free entry for the visitors.
2. Over the years as a medical practitioner, I have noticed that the private hospitals in Sri Lanka don’t quite meet the required standards & quality of patient care. I sometimes wonder if the private sector is far too commercialized and concerned only about earning money and not patients’ welfare. Are the medical support staff trained and experienced enough to care for patients, and to assist with their wants & needs? Are the patient rooms comfortable and clean? Does a patient still need to complain about the available facilities even after paying money to obtain services? The specialized skilled services surely require to be more structured and organized.
3. Of course, I understand that private hospitals are a business aimed at earning profit. But, are the managements utilizing enough profit to benefit the patients and their comfort? Most private hospitals are not equipped with modern or advanced technology on par with standard treatments, especially when it comes to cardiology and perhaps in other areas too. Shouldn’t we address this? Our private hospitals need improvement in comparison with neighboring countries like Maldives, India, Singapore, etc, that have excelled in health tourism.
I kindly urge relevant tourism authorities, the Ministry of Health, medical professionals, and private health caregivers to consider these views and create opportunities to implement a growing and nourishing health tourism sector in Sri Lanka that will enable to bring the much-required forex to the country.